Consumerism, a product of globalization, has generated a new conception of the citizen, while the quantity of goods that a person can acquire determines the social status that they have and therefore the role of the common citizen, in terms of political participation mainly depends on how the consumer is. The principal cause of the aforementioned phenomenon is globalization. For Canclini, this concept does not have its own definition, rather, it depends on the circumstances and the contexts which are presented. In respect to the last main idea of the investigation, Canclini suggests that the Latin American cultural space and transitional circuits are immersed in imagined constructions about the identity of us and of others; the Latin American elite constructs the city in resemblance to the great European and American metropolises, while the rest of the town seeks to survive with its traditions in the modernizing process.
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Néstor García Canclini
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Culturas Hibridas by Garcia Canclini Nestor
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