ALTKORN WIZERUNEK FIRMY PDF

The primary objective of the publication is defining the factors and processes affecting the efficient course of actions undertaken around building a positive image of the organisation. The study raises key aspects of this issue. The same studies have also confirmed that an inherent feature of a knowledge-based economy is the level of the intangible asset share as regards determining the position of an organisation brand, reputation. The unbridled increase in competition has led to the generation of a growing volume of advertising offers for buyers, as a result of which standing out among other market players has now become more of an issue. One of the ways to enhance an organisation's presence in a changing environment includes measures promoting its positive image creation and shaping of favourable valuable opinions about it. The selection of the appropriate image concept to a constantly changing business environment in terms of competing or consumer preferences requires an effective response to their experiences in the cognitive, emotional and behavioural dimensions.

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The primary objective of the publication is defining the factors and processes affecting the efficient course of actions undertaken around building a positive image of the organisation. The study raises key aspects of this issue. The same studies have also confirmed that an inherent feature of a knowledge-based economy is the level of the intangible asset share as regards determining the position of an organisation brand, reputation.

The unbridled increase in competition has led to the generation of a growing volume of advertising offers for buyers, as a result of which standing out among other market players has now become more of an issue. One of the ways to enhance an organisation's presence in a changing environment includes measures promoting its positive image creation and shaping of favourable valuable opinions about it.

The selection of the appropriate image concept to a constantly changing business environment in terms of competing or consumer preferences requires an effective response to their experiences in the cognitive, emotional and behavioural dimensions. If they are positive, they will contribute to building a favourable mindset among consumers, which in turn will facilitate the formation of a positive image of the organisation. Altkorn, J. Wizerunek firmy. Warszawa: Poltext Sp. Cenker, E. Public relations.

Davis, A. Warszawa: PWE. Dewalska-Opitek, A. Warszawa: Wydawnictwo Difin S. Grudzewski, W. Hatch, M. Hill, N. Karwowski, J. Przyczyny, metody ograniczenia. Firma i Rynek , 4. Majchrzak, K. Masiukiewicz, P. Zaufanie a stratyfikacja firm. Skowronek, I.

Van Riel, C. Principles of Corporate Communication. Harlow: Prentice Hall. Wiktor, J. Witczak, O. Katowice: Wydawnictwo Uniwersytetu Ekonomicznego.

Studia Ekonomiczne. Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach , Wojcik, K. Wiarygodny dialog z otoczeniem. Warszawa: Placet. Wrona, K. Home About us Subject Areas Contacts. Advanced Search Help. Sciendo degruyter. Sign In Create Profile. English Deutsch. Access Metrics. Keywords: organisation ; image of an organisation ; identity of an organisation ; corporate identity ; reputation ; image management ; brand ; competitiveness of an organisation ; minib.

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